Privacy Policy

1. Information We Collect

We collect information you provide directly, such as your name, email address, and any content you upload to memorial pages. We also collect usage data including browser type, pages visited, and interaction patterns to improve our service.

2. How We Use Your Information

We use your information to provide and maintain the memorial page service, communicate with you about your account, send updates you have subscribed to, and improve the platform. We do not sell your personal information to third parties.

3. Data Storage and Security

Your data is stored securely using industry-standard encryption. We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

4. Memorial Page Privacy

Memorial pages can be set to public or private by the page creator. Public memorial pages are accessible to anyone with the link. Private pages require authentication. Page creators can control the visibility of dates, memory authors, and other details.

5. Cookies

We use cookies and similar tracking technologies to maintain your session, remember your preferences, and analyze usage patterns. You can control cookie settings through your browser preferences.

Cookies (Essential and Analytics)

Essential cookies are required for core Blue Butterfly functionality, such as maintaining your session, keeping you signed in, and enabling key features of your memorial pages. These are always active and cannot be turned off.

Analytics cookies help us understand how the site is used so we can improve the experience. If you accept, we may load the following third-party tools: Google Analytics (gtag), Google Tag Manager, and RedPen (an on-site widget for collecting feedback).

These analytics cookies load only after you opt in by choosing “Accept” in our cookie banner. If you decline, or if your browser sends a Global Privacy Control (GPC) signal, we honor that choice and do not load these services. You can withdraw your consent at any time using the “Cookie Settings” control to manage your preferences and re-open the banner.

6. Third-Party Services

We may use third-party services for payment processing, email delivery, and analytics. These services have their own privacy policies and we encourage you to review them.

7. Your Rights

You have the right to access, correct, or delete your personal information. You can request a copy of your data or ask for account deletion by contacting us at [email protected].

8. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the effective date.